You have finite resources and nearly infinite online marketing channels. Where should your company put its marketing dollars and effort to work?
Do you wonder if it is worth the effort to start and maintain a Twitter account or a Facebook page?
Are you having trouble going beyond basic search engine optimization (SEO)?
It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening. HubSpot has gathered exciting data and developed measurement methods to help you answer where you should market online.
The Online Marketing Opportunity Report includes industry-specific analysis on the online marketing opportunities for 33 different industries.
* Where do your customers talk online – search engines, blogs, or social media?
* Which social media sites – Twitter, Facebook, LinkedIn, YouTube – do your customers use the most?
* Where is the greatest online competition in your industry?
* Where is the greatest opportunity to leverage the Internet to generate new business?
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