How PageRank Is Calculated

There has been a lot written and a lot debated about Google’s PageRank, but on one point there is near unanimous agreement. PageRank is primarily determined by how many other web pages are linking into you. Google considers this kind of inbound a link a vote of confidence. But, here’s the trick: Not all inbound links are created equal. Web pages with more credibility that link to you have more “value” to your PageRank than those with less credibility. How is this credibility determined? Why, by their PageRank, of course! So, let’s take an example. Lets say you have your Uncle Charlie link to you from his blog to your small business website. Let’s also say that Uncle Charlie’s blog has a Page Rank of 3 (this is being a little generous because all Uncle Charlie writes about is his dog Sparky and he has limited inbound links). This link from Uncle Charlie will certainly help you – a little bit. It will help you more if you can find 100 such Uncle Charlie websites with a PageRank of 3 and get them to link to you.