2009 Green 15: These organizations of all sizes reap both business and environmental gains through an array of sustainable IT efforts
Green-technology projects flourished at organizations of all sizes in 2008, a trend that, at first blush, might seem counterintuitive. Given the economic hardships companies are facing, you might expect that projects seemingly tied to feel-good corporate social responsibility endeavors would take a backseat to initiatives aimed at bolstering the bottom line.
However, as this year’s crop of Green 15 award winners demonstrates, the rewards of green-technology projects are far from limited to noble goals such as cutting greenhouse gas emissions, reducing landfill buildup, preserving trees, and the like. Rather, organizations leveraging green tech are realizing gains in efficiency, productivity, and cost savings. These business benefits are key drivers behind many green IT projects — sometimes overriding good environmental intentions.
Source: Info World
Comments on this entry are closed.